Big business; business advertising marketing agencies have made houshold names out of many products and companies over the years. The advertising agencies that are at the top of their game continue to do so in the internet medium. So, I’m not here to knock the industry but would like to point something out.
Many if not most advertising agencies out there are not taking advantage of the most sophistacated tools which are out there. As the following article shows, there isn’t even a mention of some of Facebook’s tools or technology among any of these three companies. This piece was published by BIZREPORT, today 6/27/14
Ad RoundUp: Moves to improve social, SEO and training
This week three online leaders – Corporate Visions, EasySocialShop and RivalIQ – are making big announcements for the online space. Here’s how they may impact your business:
First, EasySocialShop has released a tool that allows one-click shopping from social network ads. The tool allows retailers to input basic product details; from there the social ads are generated, targeted and launched.“Advertising on social media is a critical mechanism for SMBs to improve sales and drive growth, so it was only natural for us to address this need for our merchants” said Nissim Lehyani, the company CEO. “Easy Social Shop is committed to serving as a comprehensive platform that allows SMBs to utilize social media to its fullest benefit.With the Rival IQ platform businesses can learn how their keywords rank compared to competitors, learn which keywords push the most traffic; this kind of analysis can help brands create richer SEO ROI.
Finally, Corporate Visions has acquired Launch International, a marketing and sales company. The acquisition strengthens Corporate Visions place as a leader in consulting, content and training products.
“Corporate Visions applies decision-making science to our message development and skills training programs,” said Corporate Visions CEO Joe Terry. “Launch International is a perfect fit because their content tools are grounded in the unique dynamics of sales conversations. They’ve proven they can create customer needs-centric marketing content that supports the conversations customers want to have, and put that content into the kinds of tools that work the way salespeople need to work.”
You can read the complete article at Bizreport.com
As hinted at in other posts, you can get the most bang for your buck by using the most sophisticated tools with strategies and methods which you can learn. Check out the Traffic Genesis system but the opportunity to join is limited as the door closes next week on July 2.