Tag Archives: Business Advertising

Big Business; Business Advertising Marketing Agencies

Big business;  business advertising marketing agencies have made houshold names out of many products and companies over the years. The advertising agencies that are at the top of their game continue to do so in the internet medium. So, I’m not here to knock the industry but would like to point something out.

Many if not most advertising agencies out there are not taking advantage of the most sophistacated tools which are out there. As the following article shows, there isn’t even a mention of some of Facebook’s tools or technology among any of these three companies. This piece was published by BIZREPORT, today 6/27/14

Ad RoundUp: Moves to improve social, SEO and training

This week three online leaders – Corporate Visions, EasySocialShop and RivalIQ – are making big announcements for the online space. Here’s how they may impact your business:

by Kristina Knight

First, EasySocialShop has released a tool that allows one-click shopping from social network ads. The tool allows retailers to input basic product details; from there the social ads are generated, targeted and launched.“Advertising on social media is a critical mechanism for SMBs to improve sales and drive growth, so it was only natural for us to address this need for our merchants” said Nissim Lehyani, the company CEO. “Easy Social Shop is committed to serving as a comprehensive platform that allows SMBs to utilize social media to its fullest benefit.With the Rival IQ platform businesses can learn how their keywords rank compared to competitors, learn which keywords push the most traffic; this kind of analysis can help brands create richer SEO ROI.

Finally, Corporate Visions has acquired Launch International, a marketing and sales company. The acquisition strengthens Corporate Visions place as a leader in consulting, content and training products.

“Corporate Visions applies decision-making science to our message development and skills training programs,” said Corporate Visions CEO Joe Terry. “Launch International is a perfect fit because their content tools are grounded in the unique dynamics of sales conversations. They’ve proven they can create customer needs-centric marketing content that supports the conversations customers want to have, and put that content into the kinds of tools that work the way salespeople need to work.”

You can read the complete article at Bizreport.com

As hinted at in other posts, you can get the most bang for your buck by using the most sophisticated tools with strategies and methods which you can learn. Check out the Traffic Genesis system but the opportunity to join is limited as the door closes next week on July 2.

Facebook for Business – Business Advertising

Business Advertising on Facebook

Using Facebook for business is becoming more popular by the day. In fact, business advertising on Facebook is what’s fueling Facebook’s phenomenal growth. This presents a huge opportunity for any business if done the right way. Now you may say that users are driving the growth of Facebook which is indirectly true but don’t forget that Facebook is a free service. All that ever growing Facebook traffic is the largest audience for advertising: facebook-advertisingThose billion Facebook users click on ads like crazy and the revenue from those ads is what supports Facebook. The growth is huge for Facebook income and some advertisers benefit as well. Notice that I said “some.” That’s because most companies advertising on Facebook make the same mistakes that are common with Google, Bing and other PPC (pay per click programs).

Discover how to become a winner with Facebook advertising

A big part of the problem with becoming successful with any advertising is the mindset that we take into it. Too many businesses view advertising as an expense when it should be viewed as an investment. Lets face it, we buy an ad and hope that business which we get will more than pay for the ad.  We invest our money in stocks, bonds real estate, art, etc with the same hope. However, would you invest your money without doing research and developing specific goals and calculating the risks? If so, please call me as I have a few things that I’d like to sell you!

To maximize the effect of any advertising, we need to thoroughly plan  and execute in order to minimize the risk and maximize the potential for gain; just like buying a stock.

Advertising on the internet has a few advantages over that of other media especially when sophisticated technology is used to target an audience like a laser. Most internet advertising is based on keywords which people search for things and advertisers bid on. The more searches and more popular for advertisers that a keyword is, the higher the cost. Unfortunately, there is no way of knowing how many actual buyers there will be out of the clicks that you pay for.

This video explains typical internet advertising

This fact has led many businesses to lose their shirt on PPC advertising. Other than the geographic location, search engine marketing can’t target much beyond the words which people search for.

There is a better way as Facebook advertising is unique

Facebook has information on it’s users that the NSA would probably envy. Seriously; the easy stuff is the demographic information like age, sex, marital status, address, etc and using this basic demographic targeting is easy with Facebook. Facebook also has proprietary technology and tracking information which the search engines don’t come close to.

Take it to the next level

Using technologies like audience insights, pixel tracking systems, and other behavior mapping, it is possible to laser target the audience for your ads. This is called precise market selection and you pay for less clicks but get more buyers. There’s actually a lot more to it than what I’ve spelled out here and learning it can catapult your sales while minimizing the expense of advertising. This turns out to be a good return on your investment.

Now here is just a sample of how laser targeted advertising works

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Take a quick look at some eye-popping statistics about Facebook ads in this video


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